‘What does the Fox say’ – going very viral

Unless you have been hiding under a rock, you have heard the latest viral sensation – the Fox song – by Bård and Vegard Ylvisåker.

Oh, you say you HAVE actually been under a rock? OK, then you should stop reading right now and click HERE to watch the video. 

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Anyways, since they started going way viral they have been receiving a LOT of attention. This is coming from other youtubers, from talk shows, from news channels etc etc. In Norway they have pretty much been in the news since they were at 600 000 views. As I write this they have over 49 million views on Youtube. The video was first published September 3rd.. that is only 20 days. Reflect on that for a second…

I am about to start a Viral Video study. I want to figure out what it is that makes some videos go full scale viral while other videos barely get views.

It will be a big study but I will take you along with me every step of the way.

So – today I just wanted to show you two recent cover versions of the Fox song. One is done by the news channel Fox, the other by Abercrombie & Fitch.

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Which one do you like better?


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What does the fox say?

We all know the cow says moo and the dog says woof…. But do you really know what the fox actually says? These two Norwegian guys(Ylvis) decided to give it a shot… Then it went Viral!

See for yourself, can you tell me what made it so popular?